Media Usage & Licensing
Effective Date: April 12, 2026
This Media Usage & Licensing Agreement (“Agreement”) governs the use of all photos, videos, and media content created by The Fulness of Real Estate Media (“Company,” “we,” “us,” or “our”).
By booking or using our services, you (“Client”) agree to the following terms.
1. Ownership of Media
All media produced by The Fulness of Real Estate Media remains the sole intellectual property of the Company.
No ownership rights are transferred to the Client unless explicitly agreed to in writing.
2. License Grant (Standard Listing Use)
Upon full payment, the Client is granted a limited, non-exclusive, non-transferable license to use the media solely for marketing the specific property or project for which the media was created.
This license is intended for real estate listing promotion only.
3. Permitted Uses
Under the standard license, the Client may use the media for:
MLS listings
Real estate platforms (e.g., Zillow, Realtor.com)
Social media marketing
Agent or brokerage websites related to the listing
Print marketing materials directly tied to the property
4. Restrictions on Use
The following uses are strictly prohibited without prior written consent and an extended license:
Use by third parties (including builders, stagers, designers, or other agents)
Use for branding, advertising, or promotional campaigns unrelated to the specific listing
Transfer, resale, or sublicensing of the media
Significant alteration, editing, or application of filters that change the original work
Use of media after the property has been sold, withdrawn, or expired
5. Extended Licensing
Any use beyond the standard listing license requires an Extended License, which may include:
Builder or developer marketing
Portfolio or long-term brand use
Paid advertising campaigns
Multi-property or ongoing usage
Extended licensing is subject to additional fees and must be agreed upon in writing prior to use.
6. Re-Listing & Continued Use
If a property is re-listed, transferred to another agent, or marketed again after expiration, a new license or re-listing feemay be required.
Use of media beyond the original listing period without renewal is considered unauthorized use.
7. Third-Party Use
Media may not be shared with or used by third parties without written permission from The Fulness of Real Estate Media.
Third parties must obtain their own license to use the media.
8. Portfolio & Marketing Rights
The Company reserves the right to use all media for:
Portfolio display
Website and social media promotion
Marketing, advertising, and business development
If a Client requires media to remain private or confidential, this must be agreed upon in writing prior to the shoot and may be subject to additional fees.
9. Unauthorized Usage & Penalties
Any use of media outside the scope of the granted license constitutes unauthorized use and a violation of copyright law.
Unauthorized use includes, but is not limited to:
Use of media by third parties without permission
Continued use after a listing has sold, expired, or been withdrawn without renewal
Use of media for commercial purposes (e.g., builder marketing, advertisements, or branding) without an extended license
Alteration, resale, or redistribution of media without written consent
In the event of unauthorized use, The Fulness of Real Estate Media reserves the right to:
Invoice the user for retroactive licensing fees at a rate of up to three (3) times the standard licensing fee
Require immediate removal of the media from all platforms
Pursue legal action for copyright infringement, including recovery of damages, legal fees, and associated costs
Failure to comply with removal or payment requests may result in further legal enforcement.
10. Credit & Attribution (Optional but Appreciated)
While not required, crediting The Fulness of Real Estate Media when sharing media is appreciated and helps support our business.
11. Agreement Acceptance
By using our services, the Client acknowledges and agrees to all terms outlined in this Media Usage & Licensing Agreement.